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How Billshark scaled for nine million viewers

When NBC Nightly News with Lester Holt called Billshark for an interview, the team had one week to prepare its platform for the attention of nearly nine million American viewers. Here is how they got ready.

1 The Call That Changed Everything

When you’re about to get on the radar of almost 9 million people, you have to make sure your platform runs like clockwork. When NBC Nightly News with Lester Holt called Billshark to interview founders Steve McKean and Brian Keaney, the elation in their Boston headquarters was palpable. They knew that this type of major debut in front of millions of American viewers was a real game changer.

2 A One-Week Plan to Scale

As seasoned entrepreneurs, McKean and Keaney knew that after celebrating the major PR coup, there was a lot of work to do. Most of the preparation focused on accelerating growth within the company to handle an influx of new customers. They divided their efforts equally between three major areas: how to make the best impression, how to create great customer experience post-enrollment, and how to protect the platform against hackers. In addition to the challenge of executing the plan, there was also a time limit: this had to be accomplished in the one week between getting the call from NBC and the date of the segment airing. (Watch Here)

Fortunately, one of their competitors was on a similar segment the year before and posted their google statistics, giving the Billshark team excellent insight on what to expect after the segment airs.

3 The Steps Billshark Took

To properly prepare for a flow of new customers, the Billshark team took the following steps:

  1. Enhanced technology. The Billshark team upgraded Amazon servers by a multiple of 10, increased API limits with Zoho, increased Zapier calls, checked and confirmed all limits on Billshark’s current email campaigns and marketing platforms.
  2. Intensified security. In addition to the standard security checks that Billshark does on a daily basis, the team also engaged two other security firms to double-check customer data who confirmed that all was completely secure. As an added security measure, Billshark upgraded Cloudflare to prevent DNS attacks. Finally, since the service is only available in the United States, they blocked access to nearly 40+ countries where there is increased hacker activity.
  3. Confirmed all domains. Billshark verified that the company owned all their domains and that get all misspelled domain names.
  4. Strengthened Customer Experience. The team combed through every single page to make sure that there were no spelling or grammatical errors throughout the content and that the messaging was clear and concise. They also confirmed that every link worked properly. Every email was double-checked to set appropriate expectations and to verify that all content rendered well on desktop and mobile devices. By taking these steps, the team set critical customer expectations.
  5. Accelerated company growth and programs. In addition to adding significant staffing to handle an influx of calls and executing security audits, Billshark accelerated its philanthropic venture: they launched the One Bill, One Hour, One Child program with Ramsey Solutions to bring financial literacy to 1,000 students at middle schools in Boston.

4 Ready for the Spotlight

Although many of these steps were precautionary, the Billshark team was very focused about creating a safe and exceptional customer experience and protecting the company from security risks. When you have people like Danny Rodriguez and Michel Mora putting together Billshark’s architecture, the result is nothing short of extraordinary. The preparation was extensive and, at times, it felt like a complete relaunch, but the Sharks wanted to ensure that all went swimmingly after exposure to nine million viewers. So come and swim alongside the Sharks. They’re more than ready for you.

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Frequently Asked Questions

Why was Billshark featured on NBC Nightly News?

NBC Nightly News with Lester Holt called Billshark to interview founders Steve McKean and Brian Keaney. For the team in their Boston headquarters, appearing in front of millions of American viewers was a major PR coup and a real game changer, putting the company on the radar of almost 9 million people.

How long did Billshark have to prepare for the segment?

Billshark had just one week between getting the call from NBC and the date of the segment airing. In that time the team had to make the best impression, create a great customer experience post-enrollment, and protect the platform against hackers, all while accelerating growth to handle an influx of new customers.

What technology upgrades did Billshark make before the segment?

The team upgraded Amazon servers by a multiple of 10, increased API limits with Zoho, increased Zapier calls, and checked and confirmed all limits on Billshark's current email campaigns and marketing platforms, ensuring the platform could handle a surge of new customers.

How did Billshark protect the platform against security risks?

Beyond its daily security checks, Billshark engaged two other security firms to double-check customer data and confirm everything was secure. The team upgraded Cloudflare to prevent DNS attacks and, because the service is only available in the United States, blocked access to nearly 40+ countries with increased hacker activity.

What philanthropic program did Billshark launch during this push?

As part of accelerating company growth and programs, Billshark launched the One Bill, One Hour, One Child program with Ramsey Solutions to bring financial literacy to 1,000 students at middle schools in Boston.

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Circling NBC Nightly News page context

Circling NBC Nightly News is a Billshark resource with information and navigation relevant to recurring bills, consumer choices, and savings decisions.

See how Billshark prepared its platform for NBC Nightly News in just one week, scaling servers, security and CX for nine million viewers. Read the story.

Visitors can use this page to review Billshark information and continue to the route that best matches their savings, support, or account needs.

Billshark publishes this information to help visitors understand monthly expenses, provider choices, and practical next steps.

The page connects visitors with related Billshark resources when they need additional detail or a more specific next step.

When NBC Nightly News with Lester Holt called Billshark for an interview, the team had one week to prepare its platform for the attention of nearly nine million American viewers.

When you’re about to get on the radar of almost 9 million people, you have to make sure your platform runs like clockwork.

As seasoned entrepreneurs, McKean and Keaney knew that after celebrating the major PR coup, there was a lot of work to do.

Fortunately, one of their competitors was on a similar segment the year before and posted their google statistics, giving the Billshark team excellent insight on what to expect after the segment airs.

To properly prepare for a flow of new customers, the Billshark team took the following steps.

Although many of these steps were precautionary, the Billshark team was very focused about creating a safe and exceptional customer experience and protecting the company from security risks.

NBC Nightly News with Lester Holt called Billshark to interview founders Steve McKean and Brian Keaney.

Billshark had just one week between getting the call from NBC and the date of the segment airing.

The team upgraded Amazon servers by a multiple of 10.

Beyond its daily security checks, Billshark engaged two other security firms to double-check customer data and confirm everything was secure.

As part of accelerating company growth and programs, Billshark launched the One Bill, One Hour, One Child program with Ramsey Solutions to bring financial literacy to 1,000 students at middle schools in Boston.

Billshark negotiates your bills for you — no savings, no fee.

Billshark helps lower internet, wireless, cable, satellite radio, and other monthly bills.

Our experts handle providers for customers and share updates throughout the process.

Customers pay only when Billshark finds savings on eligible bills.

1 The Call That Changed Everything.

2 A One-Week Plan to Scale.

3 The Steps Billshark Took.

4 Ready for the Spotlight.

Frequently Asked Questions.

Why was Billshark featured on NBC Nightly News?.

How long did Billshark have to prepare for the segment?.

What technology upgrades did Billshark make before the segment?.

How did Billshark protect the platform against security risks?.

What philanthropic program did Billshark launch during this push?.

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This resource helps readers connect a recurring-cost question with the Billshark information that provides the most relevant detail.

Visitors can review the available page sections, compare related topics, and continue to a more specific guide when they need additional context.

Billshark organizes service information and educational resources to make common household-bill decisions easier to research and understand.

The information on this page supports practical questions about providers, subscriptions, account actions, consumer choices, and monthly costs.

Readers can use the navigation and related resources to move from a broad question into focused information that matches their situation.

The page is intended to support informed decisions by pairing concise explanations with paths to deeper Billshark resources.

Relevant links help visitors compare options, understand recurring charges, and identify the next action that fits their current need.

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Billshark publishes resources that help visitors understand recurring expenses, evaluate common choices, and continue toward an appropriate next step.

Readers can compare the page content with linked resources when they want more detail about household bills, subscriptions, services, or account actions.

The route helps visitors keep their research organized by grouping related information around practical consumer and monthly-expense questions.

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