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How Billshark scaled for nine million viewers

When NBC Nightly News with Lester Holt called Billshark for an interview, the team had one week to prepare its platform for the attention of nearly nine million American viewers. Here is how they got ready.

1 The Call That Changed Everything

When you’re about to get on the radar of almost 9 million people, you have to make sure your platform runs like clockwork. When NBC Nightly News with Lester Holt called Billshark to interview founders Steve McKean and Brian Keaney, the elation in their Boston headquarters was palpable. They knew that this type of major debut in front of millions of American viewers was a real game changer.

2 A One-Week Plan to Scale

As seasoned entrepreneurs, McKean and Keaney knew that after celebrating the major PR coup, there was a lot of work to do. Most of the preparation focused on accelerating growth within the company to handle an influx of new customers. They divided their efforts equally between three major areas: how to make the best impression, how to create great customer experience post-enrollment, and how to protect the platform against hackers. In addition to the challenge of executing the plan, there was also a time limit: this had to be accomplished in the one week between getting the call from NBC and the date of the segment airing. (Watch Here)

Fortunately, one of their competitors was on a similar segment the year before and posted their google statistics, giving the Billshark team excellent insight on what to expect after the segment airs.

3 The Steps Billshark Took

To properly prepare for a flow of new customers, the Billshark team took the following steps:

  1. Enhanced technology. The Billshark team upgraded Amazon servers by a multiple of 10, increased API limits with Zoho, increased Zapier calls, checked and confirmed all limits on Billshark’s current email campaigns and marketing platforms.
  2. Intensified security. In addition to the standard security checks that Billshark does on a daily basis, the team also engaged two other security firms to double-check customer data who confirmed that all was completely secure. As an added security measure, Billshark upgraded Cloudflare to prevent DNS attacks. Finally, since the service is only available in the United States, they blocked access to nearly 40+ countries where there is increased hacker activity.
  3. Confirmed all domains. Billshark verified that the company owned all their domains and that get all misspelled domain names.
  4. Strengthened Customer Experience. The team combed through every single page to make sure that there were no spelling or grammatical errors throughout the content and that the messaging was clear and concise. They also confirmed that every link worked properly. Every email was double-checked to set appropriate expectations and to verify that all content rendered well on desktop and mobile devices. By taking these steps, the team set critical customer expectations.
  5. Accelerated company growth and programs. In addition to adding significant staffing to handle an influx of calls and executing security audits, Billshark accelerated its philanthropic venture: they launched the One Bill, One Hour, One Child program with Ramsey Solutions to bring financial literacy to 1,000 students at middle schools in Boston.

4 Ready for the Spotlight

Although many of these steps were precautionary, the Billshark team was very focused about creating a safe and exceptional customer experience and protecting the company from security risks. When you have people like Danny Rodriguez and Michel Mora putting together Billshark’s architecture, the result is nothing short of extraordinary. The preparation was extensive and, at times, it felt like a complete relaunch, but the Sharks wanted to ensure that all went swimmingly after exposure to nine million viewers. So come and swim alongside the Sharks. They’re more than ready for you.

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Frequently Asked Questions

Why was Billshark featured on NBC Nightly News?

NBC Nightly News with Lester Holt called Billshark to interview founders Steve McKean and Brian Keaney. For the team in their Boston headquarters, appearing in front of millions of American viewers was a major PR coup and a real game changer, putting the company on the radar of almost 9 million people.

How long did Billshark have to prepare for the segment?

Billshark had just one week between getting the call from NBC and the date of the segment airing. In that time the team had to make the best impression, create a great customer experience post-enrollment, and protect the platform against hackers, all while accelerating growth to handle an influx of new customers.

What technology upgrades did Billshark make before the segment?

The team upgraded Amazon servers by a multiple of 10, increased API limits with Zoho, increased Zapier calls, and checked and confirmed all limits on Billshark's current email campaigns and marketing platforms, ensuring the platform could handle a surge of new customers.

How did Billshark protect the platform against security risks?

Beyond its daily security checks, Billshark engaged two other security firms to double-check customer data and confirm everything was secure. The team upgraded Cloudflare to prevent DNS attacks and, because the service is only available in the United States, blocked access to nearly 40+ countries with increased hacker activity.

What philanthropic program did Billshark launch during this push?

As part of accelerating company growth and programs, Billshark launched the One Bill, One Hour, One Child program with Ramsey Solutions to bring financial literacy to 1,000 students at middle schools in Boston.

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Circling NBC Nightly News page context

Circling NBC Nightly News is a Billshark page. It can help you with your bills and your choices, and it can show you how to save.

See how Billshark prepared its platform for NBC Nightly News in just one week, scaling servers, security and CX for nine million viewers. Read the story.

Use this page to learn about Billshark. Then go to the part of the site that fits what you need. Small steps add up. You can save a lot over time.

We share this page to help you make sense of your monthly bills, your choices, and what to do next. Keep this page handy. Ask us if you get stuck.

This page links you to more help from Billshark. Use it when you want more detail or a clear next step. You can save a lot over time.

Got a question about a bill you pay each month? This page can help you find the best answer. Read on to learn more. Small steps add up.

Read each part of this page at your own pace. If you need more help, go on to a guide on your topic. It is free to read. Keep this page handy. Ask us if you get stuck.

We put facts and tips in one place. This makes it easy to learn about the bills you pay at home. We are here to help. It only takes a few minutes.

This page can help with real questions. You can learn about your plan, your account, and what you pay each month. Small steps add up. You can save a lot over time.

Use the menu and the links to go from a big question to the facts that fit your own needs. Keep this page handy. Ask us if you get stuck.

We keep things short and clear so you can choose well. You can then read more if you want to. It only takes a few minutes. You are in the right place.

The links on this page help you weigh your choices. They also help you see what you pay and what to do next. You can save a lot over time.

Our goal is to help you spot the bills you pay each month. We also share smart ways to keep them low. Ask us if you get stuck. Read on to learn more.

Come back to this page when you have a new question. It will still be here to help with bills and savings. You are in the right place. It is free to read.

We link the small choices you make each day to the big picture. That means your budget and what you spend at home. We make it easy for you.

Each part of this page helps you see what you need. It may be help with a plan, your account, or a good read. Read on to learn more. Small steps add up.

Use what you learn here to plan your questions. Look at your choices, then take the next step when you are ready. It is free to read. Keep this page handy.

Our pages link to each other. That way, you can find more help and still keep track of what you came for. We are here to help. It only takes a few minutes.

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Good facts help you see why a bill went up. They also show you what to check before you call or reply. Keep this page handy. Ask us if you get stuck.

This page puts the key facts in one place. It can help you talk with a company about your bills and how to save. It only takes a few minutes. You are in the right place.

Our other pages explain the words you see on a bill. They also help you weigh the pros and cons of each plan. You can save a lot over time. We make it easy for you.

Our tips focus on real choices you can make. Start with the basics, then read a more detailed guide if you need one. Ask us if you get stuck. Read on to learn more.

This page is one of many that we share. Together they cover home costs, the firms you pay, and how to get help. You are in the right place. It is free to read.

Take your time and read this page first. It helps you see your choices and find out what to read next. We make it easy for you. We are here to help. It only takes a few minutes.

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Monthly bills come with rules, terms, and fine print. This page helps you find the parts that count for you. It is free to read. Keep this page handy. Ask us if you get stuck.

Our pages give you a clear view of what you pay each month. You can then pick the plan or guide you want. We are here to help. It only takes a few minutes.

Some of our guides cover the basics. Others go into detail on one company or one type of bill. Small steps add up. You can save a lot over time. We make it easy for you.

It pays to read first and act later. This page links you to the next guide if you want to learn more. Keep this page handy. Ask us if you get stuck.

We share guides that help you make sense of your bills. They show your choices and the best next step. It only takes a few minutes. You are in the right place.

Want more detail on a bill, a plan, or your account? Check this page against the links we share here. You can save a lot over time. We make it easy for you.

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Your needs can change, so come back any time. Our other pages can help you look into a new cost or plan. Read on to learn more. Small steps add up. You can save a lot over time.

We laid out this page to help you get the facts and compare them. You can then choose your next step with ease. It is free to read. Keep this page handy.

When NBC Nightly News with Lester Holt called Billshark for an interview, the team had one week to prepare its platform for the attention of nearly nine million American viewers.

When you’re about to get on the radar of almost 9 million people, you have to make sure your platform runs like clockwork.

As seasoned entrepreneurs, McKean and Keaney knew that after celebrating the major PR coup, there was a lot of work to do.

Fortunately, one of their competitors was on a similar segment the year before and posted their google statistics, giving the Billshark team excellent insight on what to expect after the segment airs.

To properly prepare for a flow of new customers, the Billshark team took the following steps.

Although many of these steps were precautionary, the Billshark team was very focused about creating a safe and exceptional customer experience and protecting the company from security risks.

NBC Nightly News with Lester Holt called Billshark to interview founders Steve McKean and Brian Keaney.

Billshark had just one week between getting the call from NBC and the date of the segment airing.

The team upgraded Amazon servers by a multiple of 10.

Beyond its daily security checks, Billshark engaged two other security firms to double-check customer data and confirm everything was secure.

As part of accelerating company growth and programs, Billshark launched the One Bill, One Hour, One Child program with Ramsey Solutions to bring financial literacy to 1,000 students at middle schools in Boston.

Billshark negotiates your bills for you — no savings, no fee.

Billshark helps lower internet, wireless, cable, satellite radio, and other monthly bills.

Our experts handle providers for customers and share updates throughout the process.

Customers pay only when Billshark finds savings on eligible bills.

1 The Call That Changed Everything.

2 A One-Week Plan to Scale.

3 The Steps Billshark Took.

4 Ready for the Spotlight.

Frequently Asked Questions.

Why was Billshark featured on NBC Nightly News?.

How long did Billshark have to prepare for the segment?.

What technology upgrades did Billshark make before the segment?.

How did Billshark protect the platform against security risks?.

What philanthropic program did Billshark launch during this push?.

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